Image: Weston Park (CC BY-SA 4.0 Bs0u10e01)
VenposCloud revolutionised operations at Weston Park, a 1,000-acre park, country home, and restaurant. The system streamlined attraction management processes into a unified, modern solution, providing essential functionalities for on-site, management, and marketing teams.
VenposCloud revolutionised operations at Weston Park, a 1,000-acre park, country home, and restaurant. The system streamlined attraction management processes into a unified, modern solution, providing essential functionalities for on-site, management, and marketing teams.
Intro
Find out how the VenposCloud visitor attraction management system was implemented at a 1,000-acre park, country home, and restaurant. With our system, the Weston Park team were able to migrate their previous attraction management processes to a single modern alternative.
This provided on-site, management, and marketing teams with a centralised system and helped provide the park with all the functionalities they needed.
Weston Park
Set amongst 1,000 acres of parkland landscaped by expert architect Capability Brown, Weston Park is the former ancestral home of the Earls of Bradford, which is now owned by the Weston Park Foundation, an independent charitable trust.
A destination in its own right Weston is home to an internationally important art collection, award-winning holiday cottages, an AA Rosette restaurant, high profile national outdoor events, a popular visitor attraction and free to enter art gallery.
The House, mainly used as a luxury venue, is situated in a tranquil location with 28 bedrooms and is easily accessible, making it the perfect location for private parties, weddings, celebrations, and corporate events. As a private-hire attraction, guests at the house receive a five-star service and the full attention of the dedicated butlers, chefs, and housekeepers.
Combining natural beauty with 300 years of specialist garden landscaping, the Weston Park grounds are a stunning mix of 18th, 19th, and 20th century design and often host huge outdoor events, including food and craft festivals, motor shows, and more.
What Were the Challenges?
The team at Weston Park approached Vennersys as they were looking to modernise their attraction management procedures. Their previous system, while robust, was outdated and unable to offer the range of features they wanted, which ultimately led to a negative customer experience and the inability to commercially scale the visitor attraction element of the business.
They wanted an integrated approach to their ticket sales, memberships, and park access while ensuring it was all accessible through a single system. Vennersys could offer not only this, but also an easyto-use system for their staff, a streamlined user experience for their guests, and a flexible system that can work for on-site, management, and marketing teams.
How Did We Help?
Using the functionality provided by the VenposCloud system, Vennersys were able to offer a comprehensive solution that covered all essential bases and more. VenposCloud became the main attraction management system used by the Weston Park team, allowing them to integrate all their essential features and consolidate them into a single system. This means that users from all departments can now benefit from real-time, accurate data regarding customer numbers, ticket sales, and more.
Using the specific memberships functionality, visitors can manage, renew, or sign up for Weston Park memberships from home or in person, preventing time consuming and complicated processes which can often put customers off. They can even choose whether they want to pay on an annual basis or via monthly direct debit and will be automatically reminded to renew before expiration.
Additionally, Weston Park operates as a charity organisation, using the proceeds generated from events and generous donations to fund its own development. As such, the team chose to adopt the VenposCloud Gift Aid module, which vastly improves the donation process for visitors and automatically claims Gift Aid on eligible donations, preventing any loss of income.
Lastly, the team at Weston Park elected to utilise some of the vast array of third-party integrations available to Vennersys partners, namely SimplyPostcode and MailChimp. SimplyPostcode provides an optimised address lookup solution which helps speed up the process of customer data collection, while the API integration to MailChimp provides seamless data integration which has significantly improved the performance of targeted e-shot campaigns.
“Since partnering with Vennersys over a year ago, the experience that we deliver to our customers through Visitor Welcome has improved dramatically. The implementation of VenPos Cloud has significantly enhanced our Visitor Welcome operations, simplifying the process of welcoming visitors to the estate. The intuitiveness and efficiency of the EPOS have been particularly noteworthy, making transactions seamless for both our staff and visitors alike.
One of the standout features has been the Membership Portal, which has empowered our members to renew effortlessly and stay connected with us.
Looking ahead we are excited about the prospect of integrating self-scanning technology for member entry. Here’s to continued success and innovation with Vennersys!”.
– Andrea Webster, Head of Marketing at Weston Park
Museums + Heritage Advisor Directory
