Image: The Shaun the Sheep®: Hide & Sheep AR trail app (Aardman)
The company will explain how its adapts its well-loved characters into digital experiences, and London Museum talks about its major rebrand at the sector leading event
There are just 13 weeks until the Museums + Heritage Show 2025 begins, and registration is now open for the UK’s largest gathering of industry professionals.
Taking place over the 14th and 15th May 2025, it will combine an extensive programme of more than 70 talks, 90 speakers, 150 exhibitors, masterclasses, demos, networking sessions, recruitment advice, digital clinics, chat and support.
Ahead of the programme’s publication, the Museums + Heritage Show has announced the first details of this year’s speakers.

At this year’s event is Molly Van Den Brink, Senior Attractions & Live Experiences Manager at Aardman, the animators behind Wallace and Gromit.
Van Den Brink will explain how Aardman has used its intellectual property and storytelling to develop immersive, digital visitor experiences which retain the original charm of its well-known characters.

Also speaking at this year’s Josh Green, Head of Design at London Museum. Green will explain how the museum’s new pigeon branding came to be, and how the design process has been embedded in the museum’s design and experience.
Get involved

The full programme will be announced first via the Museums + Heritage newsletter.
To attend Museums + Heritage Show 2025, sign-up for your free pass here