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Use images with confidence: Meet DACS at M+H Show 2026

Photos: Matt Crossick

DACS runs masterclass Thursday 14 May at 10.30am covering licensing essentials with practical checklist for common image uses.

From social media and marketing campaigns to exhibitions, learning resources and digital collections, visual content is central to how museums engage audiences. But knowing what you can reuse or share is not always straightforward.

Small, everyday decisions, such as uploading an image to a website or reusing it in a new context, can raise questions around permission, licensing and attribution. With busy teams and limited capacity, it is understandable to second-guess decisions or take a cautious approach.

From uncertainty to clarity

At DACS, we support museums and heritage organisations to navigate copyright and licensing in a clear and practical way. Our aim is to help you make informed decisions so you can use images responsibly and with confidence.

Across the two-day Show, we will be sharing guidance shaped around common challenges, from digitisation and online collections to exhibition marketing and audience engagement.

At this year’s Museums + Heritage Show, our licensing team is running a fast, practical masterclass focused on these everyday challenges.

Join us on Thursday 14 May at 10.30am at Stand B6 for Copyright essentials for museums and heritage: use images confidently.

We will cover:

  • When you need permission and why it matters
  • What a licence means in practice
  • How to approach common uses across digital and physical platforms
  • Simple steps to reduce risk and feel more confident in your decisions

You will leave with a straightforward checklist you can apply straight away.

Speak to our team

Whether you are reviewing how images are used across your organisation, planning an exhibition or developing digital content, our licensing team will be on hand for informal conversations and one-to-one advice.

If using images with greater confidence is on your list, come and have a chat.

Visit DACS at Stand B6