Sponsored content

A Collaborative Approach to Visitor Management at Belvoir Castle

Image: Belvoir Castle by Julian Dowse (CC BY-SA 2.0)

Vennersys explains how platform automates financial reporting and integrates retail with API extensions for mobile applications.

Belvoir Castle, the historic home of the Dukes of Rutland in Leicestershire, has seen significant improvements in visitor, retail, and hospitality operations thanks to its partnership with attraction management provider Vennersys.

Perched above the Leicestershire countryside, Belvoir Castle has welcomed visitors for centuries. Today, thousands attend guided tours, seasonal events, dining experiences, and boutique shopping each year.

Managing such a diverse operation, however, required a system capable of unifying ticketing, retail, memberships, and hospitality management under one platform.

Vennersys’ VenposCloud system has provided that solution. The purpose-built platform centralises all visitor and commercial activity, giving staff real-time insights into bookings, sales, and membership activity.

Tasks that once required hours of manual work, such as financial reporting and data management, are now automated, freeing staff to focus on delivering exceptional visitor experiences.

The impact has been immediate and wide-reaching. Online ticketing, event management, and membership modules have reduced administrative workloads and improved efficiency across departments.

Retail and restaurant operations are now fully integrated, allowing the team to see performance in real time and plan resources more effectively. Marketing has also benefited, with visitor and membership data automatically updated, supporting targeted and personalised communications.

Jacob Hartwell, Digital Manager at Belvoir Castle, reflects on the changes:
“Having a single system for all our operations has transformed the way we work. Real-time data gives us a clear picture across the estate, from bookings to retail and hospitality, and has allowed us to plan more efficiently and deliver a better experience for our visitors.”

The system has also given Belvoir Castle a platform for future development. Through the API, the team has extended their digital offering with online retail capabilities, mobile applications, and bespoke dashboards built around their operational needs.

Together, Belvoir Castle and Vennersys have created a more connected, data-driven approach to managing the estate, supporting staff, improving efficiency, and helping deliver a seamless experience for every visitor.

For more information on Vennersys, visit their website. To plan a visit to Belvoir Castle, visit their official website.