Alistair Hardaker
Image: Christmas T. rex display unveiled at the Natural History Museum (
London museum’s festive retail campaign features dinosaur-sized jumper on animatronic T. rex, with proceeds funding scientific research.
The Natural History Museum has unveiled its annual Christmas T. rex display today, marking the fifth year of what has become an established element of the London museum’s festive programming.
The display, which is free for all visitors to view in the Dinosaurs Gallery, showcases the museum’s animatronic T. rex wearing a dinosaur-sized version of the institution’s Christmas jumper.
The display serves as the launch platform for the museum’s 2025 Christmas jumper and knitwear range, which is now available both in-store and online. The animatronic T. rex has been housed at the South Kensington building since 1992, but has worn the festive knitwear annually since 2021.
Claire Bevan, head of retail and customer Contact at the Natural History Museum, said: “Our Christmas knitwear is one of the Shop’s best-sellers and all profits help support our world-leading scientists’ research and the Museum’s educational public programming.”
This year’s design features prehistoric specimens including a T. rex skull and ammonite fossil, with an illustration of the South Kensington building on the reverse. The range includes a new addition for 2025, with dog jumpers now available alongside the adult and children’s versions, plus socks, scarves and hats.
The knitwear has been produced in collaboration with NOTJUST, a UK-based social enterprise, using 100% organic cotton. All proceeds from the range support the museum’s charitable mission, including funding for its 400 scientists conducting research into the planetary emergency.
Ella Wigfall-Gamble, Lead Designer at NOTJUST, said: “We loved the challenge of bringing a new roaring design to this enormous T Rex sized festive knit and think we’ve created something even bigger and bolder this year in collaboration with the Natural History Museum”.
