Image: Unlocking the Visitor Connection guide (Mather & Co)
Mather & Co explains how to enhance visitor engagement in attractions through their comprehensive audience analysis guide
Visitor experience designers Mather & Co are renowned for their work in designing attractions across the world, including Belgian Beer World, Dover Castle, Silverstone Museum, and Downton Abbey: The Exhibition. With almost 30 years of experience in sports, heritage, and entertainment sectors, the company has collaborated with leading names and brands, understanding the importance of knowing the audience.
In today’s fast-paced world, establishing a deep and memorable connection with visitors is critical. Whether managing a museum, visitor attraction, or cultural venue, understanding how to engage and resonate with the audience is the key to success. In response to this need, Mather & Co has developed an exclusive resource.
In the early stages of their projects, Mather & Co collaborates closely with their clients to comprehend the audience’s preferences, behaviours, and expectations. By understanding these factors, you can create experiences that emotionally resonate with your visitors.
The “Unlocking the Visitor Connection” guide is a comprehensive resource with valuable insights and actionable tips to help improve the visitor experience. The guide outlines effective methods for understanding the audience and includes a template to gather essential information to tailor the ideal visitor experience.
You can download the guide here