The museum is capitalising on the pop star’s recent UK tour with trail across its site
The V&A South Kensington is to open a trail for fans of Taylor Swift, featuring costumes and accessories from the pop star’s personal archive.
Thirteen stops are planned on the trail across the museum’s permanent galleries, each spotlighting a particular era of the pop star’s music. Each installation will be ‘theatrically staged’, the museum said, with set dressing, music video and sound.
Sixteen costumes and accessories on loan from Swift’s archive will be on display across the trail, including custom made cowboy boots worn in 2007 and a dress worn in the most recent music video for Swift’s single Fortnight. These will sit alongside instruments, music awards, storyboards and previously unseen archival objects.
“Each intervention will present some of Taylor’s most iconic looks in dialogue with its unique setting in the V&A collection and will draw synergies with the V&A objects on display, as well as the architecture of the building” the museum said.
It said ‘Taylor Swift | Songbook Trail’ will “mark the success of Taylor’s UK tour and celebrate the creativity of her costumes, lyrics and music videos and explore the global phenomena of the pop icon”.
Kate Bailey, Senior Curator, Theatre & Performance, explained: “Swift’s songs like objects tell stories, often drawing from art, history and literature. We hope this theatrical trail across the museum will inspire curious visitors to discover more about the performer, her creativity and V&A objects.”
The trail runs 27 July 2024 – 8 September 2024.
In February the V&A began a search for five advisors to assist in its understanding of modern cultural trends, among them was a Taylor Swift ‘superfan’.
V&A looks for five ‘Superfan advisors’ including Taylor Swift fanatic
