Image: The Palm Houses at Edinburgh's Royal Botanic Garden (Royal Botanic Garden Edinburgh)
The research hopes to uncover approaches which diversify income streams, broaden audiences and contribute to sustainability goals.
A new piece of research has been launched to better understand how museums and heritage organisations with outdoor space are approaching land management.
The research will explore how museums and heritage organisations with outdoor space of any size, including rooftop terraces and those with thousands of acres, are using the space.
The research hopes to uncover approaches which diversify income streams, broaden audiences and contribute to sustainability goals.
The research is being carried out by the Association of Independent Museums (AIM), National Museum Directors’ Council, Arts Council England and the Welsh Government via marketing research company M·E·L Research.
The research will also consider the appetite for further support and funding for developing outdoor space.
An online survey is now live, and is open to those in the museums and heritage sector with experience managing land or owning land.
The survey is open until Mid-December, and can be completed here.
