Image: The new flavours - English Heritage Northern Bloc
Heritage charity collaborates with Leeds ice cream maker to launch two British dessert-inspired flavours across 31 historic sites nationwide
English Heritage has a new partnership with a UK ice cream manufacturer, launching two bespoke flavours across its visitor sites.
Leeds-based Northern Bl°c has produced Apple Crumble and Custard and Sticky Toffee Pudding varieties now available at 31 English Heritage locations including Stonehenge.
Following the initial rollout at English Heritage venues, the flavours are set to be sold elsewhere, including airlines and theatres. A portion of proceeds from sales will contribute to English Heritage’s conservation activities.
Alexandra Bovey, licensing and B2B manager at English Heritage, said the new flavours “celebrate classic British tastes while supporting our work across the country.”
Josh Lee, founder and director at Northern Bl°c said the company hopes to expand the partnership to other out-of-home sectors via new product launches this year.
