Image: L-R Lauren, Andrew, Kali and Laura of Perth Museum and Stone Cafe (Bart Masiukiewicz)
The museum has surpassed its visitor target and secured industry awards since opening in March 2024
Perth Museum has reported a better-than-expected first year, having welcomed 150% of its visitor target.
The museum reports welcoming over 250,000 visitors since March 30 2024, exceeding its annual visitor target of 167,000 by 50%.
The museum reported early success last year, counting 100,000 visitors in its first 100 days.
Perth Museum ‘smashes’ target with 100,000 visitors since March
Since then, more than 75,000 people have viewed its star object the Stone of Destiny alone.
A series of special events and offers have been organised in March to celebrate its opening. Its celebrations begin on 27 March with a public talk about how the museum was created with curator Dr Mark Hall.
It will also offer visitors reduced price tickets for its Macbeth exhibition and a discount at the Perth Museum gift shop.
The museum has secured multiple awards since its opening including, Best Civic Brand Identity at the Scottish Design Awards. It is also nominated for three Museum + Heritage Awards; Best Use of Digital – UK for the Stone of Destiny Experience at Perth Museum, Marketing + Communications Campaign of The Year for the Perth Museum Opening Campaign and Sustainable Project of The Year for Waters Rising at Perth Museum.
The Museum + Heritage Awards will take place in London on 15 May 2025.
Leader of Perth and Kinross Council Grant Laing said: “It is fantastic that people have responded so positively to the Museum and I am sure its success will continue in the years ahead.
“Perth Museum is not just bringing more people into Perth, it is also raising our profile across the globe. It is an attraction we can all be proud of and I congratulate staff at Culture Perth and Kinross on such a brilliant first year.”
Ashleigh Hibbins, Head of Audiences and Learning at Culture Perth and Kinross – the charity that looks after Perth Museum – said its success was the result of contribution from “local people and businesses; from visitors, to schools, to community leaders, our staff, volunteers, suppliers, and supporters.
“The success of the Museum belongs to everybody in Perth and Kinross, and we cannot wait to see what the future holds. We hope to see many faces from near and far celebrating with us on our birthday weekend.”
