VisiSoft launches book to help visitor attractions grow revenue, loyalty and footfall

VisiSoft announced its new publication, ‘Grow Revenue, Loyalty & Footfall’, which includes insights, practical strategies and insider tips for businesses looking to increase customer engagement and drive sales.

Exciting news from VisiSoft, leading EPOS and ticketing software company based in Peterborough. This month, they launched their debut book, “Grow Revenue, Loyalty & Footfall,” aimed at the visitor attraction industry. The book promises to be a game-changer, filled with expert insights, practical strategies and insider tips for businesses looking to increase customer engagement and drive sales.

“Grow Revenue, Loyalty & Footfall” spans 41 chapters and leverages VisiSoft’s in-depth understanding of the customer journey, alongside valuable input from several successful visitor attractions the company has partnered with over the years. By providing practical solutions to common challenges, such as increasing visitor footfall, building a loyal customer base, and ensuring long-term profitability, the book aims to inspire and motivate businesses to achieve their full potential.

The inclusion of real-world insights from successful visitor attractions offers businesses an opportunity to learn from those who have already walked the path before them and implement proven strategies to achieve their own success. “Grow Revenue, Loyalty & Footfall” is a valuable resource for businesses hoping to enhance the customer experience and improve revenue. The book promises to be an essential read for those looking to take their businesses to the next level.

Lee Drew, Head of VisiSoft, commented: “During my career I’ve been lucky to work with some brilliant attraction owners and operators that have a real passion for providing outstanding guest experiences. To be able to share our combined knowledge and give advice to others is fantastic and we hope it can aid other visitor attractions.”

Each section presents readers with strategies they can implement to support their own customer journey, from simplified ticket-buying process and correctly signposting on their websites, to utilising a mobile-first approach and upselling. Every chapter promises readers a wealth of knowledge that will help them to get each element right.

Lee said: “We’re certain attractions will find ideas that will help them improve what they do brilliantly already, as well as helping them to tackle some of their more difficult challenges.”

VisiSoft has become a trusted source in the visitor attraction industry. The launch of this book is a significant milestone for the company and the industry, as it provides a comprehensive guide for businesses to achieve their revenue and growth goals. It’s not often that a book comes along with so much potential to change the game, but VisiSoft has delivered just that. The book went live on Amazon in February 2023 and is available on Kindle and as paperback. VisiSoft is offering readers the chance to read a 6-chapter preview of the book online.

VisiSoft forms part of The HBP Group, who are a UK-based software, IT and accounts system provider with locations in Scunthorpe, Hull, Peterborough and Hampshire. Established in 1991, they have been helping businesses move accounts software and supporting IT solutions for over 30 years. The HBP Group are a One Star accredited Best Companies™ to work for in the UK.