Unified commerce Smeetz raises over $4M Series A to establish dynamic pricing in attractions industry

Smeetz announced today the first closing of its Series A for $4.1M. The funds will be used to boost the aggressive growth Smeetz has seen over the last few years.

This will help strengthen the scale up of human resources and R&D departments to go beyond market needs in terms of innovation. “We know the future of the attraction industry lies in data and artificial intelligence. AI powered sales optimization has been our focus since day one and we will keep pushing in that direction by extending our engineering team with the brightest and most agile profiles.” says Morgan Siffert, CTO & Co-founder of Smeetz.

The round was co-led by Privilège Ventures and NewOak. It has been supported by the participation of DAA Capital Partners and Akiden Ventures. It will be followed by a second closing in the coming months to which the Zürcher Kantonalbank has already committed itself.

Jacqueline Ruedin Rüsch, Founding General Partner of Privilège Ventures, comments: “Co-leading the round with our friends at NewOak was a smooth and efficient process. I’m really excited to start this new venture together with Alexandre and his team and we are flattered by the opportunity to be part of Smeetz.”

Gregory Armstrong, CEO of NewOak, adds, “We have followed Smeetz since its first days and were impressed by the milestones achieved by the company. We are honored to have been chosen as a Co-lead alongside Privilege Ventures with whom we share common values about early-stage investing. Being part of this Series A shows our continuous dedication to help the Swiss start-ups to expand. We wish Alexandre and the Smeetz family a lot more success in a field that they are disrupting with class.”

In terms of expansion,. “Our next stop is the US.” says Alexandre Martin, CEO & Co-Founder of Smeetz “The US leisure and entertainment industry is already thriving in 2022 with +14% in market growth compared to the 2019 pre-pandemic peak. In a market that is more advanced and prone to dynamic pricing, we are extremely confident of the product-market fit of our AI-powered unified commerce SaaS.”