New Culture Diary launches

Launched last week, The Culture Diary promises to be an invaluable tool for organisers and promoters of UK cultural events, across all art forms.

Brought to life through a unique collaboration between Arts Council England, British Council, Department for Culture, Media & Sport, GREAT Britain campaign, Foreign & Commonwealth Office, the Mayor of London, VisitBritain and UK Trade & Investment, The Culture Diary is intended to help UK organisations working in the cultural sector with planning, promotion and partnership development.

Intended to be the go-to tool for a variety of arts professionals including event organisers, cultural attaches and marketing and press officers, it has been designed to be used by funding organisations when looking for ways to support the UK culture sector. Users can now upload information in one place and highlight their activity to government bodies and the largest UK development agencies. The tool also has the capability to host details of UK touring events overseas as well as upcoming national campaigns such as the First World War Centenary and Shakespeare 400 which will provide much-valued input for British cultural diplomacy, trade, education and tourism promotion around the world.

GREAT campaign, Shakespeare's Globe, South Bank, London
GREAT campaign, Shakespeare’s Globe, South Bank, London

Originally set up by the Mayor of London to support nearly 4,500 cultural events planned in the capital during the London 2012 Olympic Games, the platform has now received a complete upgrade to ensure it can deliver a truly international service.

Its launch was welcomed by Sir Peter Bazalgette, Chair, Arts Council England, “The Culture Diary will help to capture some of the great arts and culture being created by British artists and organisations all over the world so that more can be made of it both in the UK and overseas. It’s a good example of how simple ideas and collaborative working can have an impact on something as important as exporting and touring work internationally; supporting growth and international partnerships, offering opportunities for artists to develop their creative skills and share their work more widely.”

We Sit Starving Amidst our Gold Painted by Stuart Sam Hughes at the British Pavilion 2013, managed by the British Council
We Sit Starving Amidst our Gold Painted by Stuart Sam Hughes at the British Pavilion 2013, managed by the British Council

UK organisations in the cultural sector can:

• Upload information about public and private events including details of international tours

• Upload reviews

• Avoid clashes when planning events

• Find mutually beneficial partnerships

• Improve communication with other UK arts organisations, and government and arts development agencies

• Be promoted internationally by GREAT partners including across partner websites and social media channels

• Discover ways to expand projects abroad with the help of GREAT partners’ network.

For full details go to www.theculturediary.com