Image: Charing Cross Road, London in 2017 (Sarahhoa, CC BY-SA 2.0)
‘The Portrait Pavilion’ extends the gallery’s presence in the West End, and will open to visitors in November
A former theatre ticket kiosk, which served the West End until its closure in Spring 2021, is to be transformed into a cafe a pop-up shopping space by The National Portrait Gallery.
The space, purchased last year for a reported £3m via support from The Blavatnik Family Foundation, is a 700 square foot area below ground level.
To be known as The Portrait Pavilion, it is situated opposite its new Ross Place entrance and forecourt at 11a Charing Cross Road. The Daisy Green Collection – operators of the Gallery’s hospitality spaces – will operate Audrey Green and Larry’s Bar from the space.
David Ross, Chair of the Board of Trustees at the National Portrait Gallery, said the Portrait Pavilion is part of its effort to open spaces to attract new visitors.
“Tourists, commuters, and residents alike will be able to enjoy all that’s on offer from the Pavilion in the kiosk that has been situated in the heart of the West End for decades.”
