Museum of London

Museum of London seeks design consultancy to develop ‘new visual identity’

Image: Proposed West Poultry Avenue entrance to the new Museum of London site © Secchi Smith

Ahead of its move to West Smithfield in 2024, the Museum of London is seeking the services of a design consultancy to build a new visual identity that “breaks the mould of existing museum brands”.

A new visual identity, the organisation states, will be the “cornerstone of a new overarching brand architecture” that will launch ahead of the new Museum of London site opening in West Smithfield in 2024.

The Museum is looking for a consultancy to fulfil the brief, which must be suitable for the existing Docklands site as well as the new location, in partnership with its team and London residents.

“Our ambition is to create a shared place in the middle of it all where all the city’s stories cross and collide,” explains Andrew Marcus, head of communications at the Museum of London.

“Our existing visual identity has served us well, but our research tells us it does not reflect our vision for the future. We have a superb new brand strategy created with Londoners. We now seek a creative partner who will work collaboratively with the museum team and with Londoners to design a new visual identity ready for when the new Museum of London opens in 2024.”

The institution is particularly interested in working with start-ups and SMEs, whether they aim to tackle the brief either individually or in partnership. Submissions must be made by 12:00pm on 16th September 2020, with full details available here.