The new FIFA Museum logo

FIFA World Football Museum unveils new name and logo to reflect football’s heritage and culture 

© FIFA Museum

The rebrand is hoped to signify the “celebrating and safeguarding [of] football heritage and culture globally.”

The museum formerly known as the FIFA World Football Museum has revealed a rebrand which it says signifies a new chapter in its history.

Now known as the FIFA Museum, the rebrand will come into immediate effect and is hoped to signify “celebrating and safeguarding football heritage and culture globally.”

The new brand identity includes a logo and new colours, which have been designed to emphasize the relationship between the museum and the world’s football governing body FIFA.

FIFA Museum Managing Director Marco Fazzone said the brand “perfectly reflects our identity as a responsible institution, which represents the excitement and love for the game and reaches out to fans across the globe with engaging, educational content about the football’s heritage and culture.”

FIFA Secretary General Fatma Samoura called the rebrand a “big milestone”, which signified the cultural work of the FIFA Museum on a global level.

“We are looking forward to supporting the further development of this institution in their efforts to safeguard football heritage and culture for the game, for the fans and for the FIFA member associations,” said Samoura.

The FIFA Museum was first opened in 2016 and is located in Zürich, Switzerland.