World Museum (Liverpool Museums)

England’s most popular attraction by region revealed

Image: World Museum (Liverpool Museums)

Data from VisitEngland shows the most visited free and paid attraction by English region.

New data from VisitEngland has revealed the most popular free and paid attractions in England’s regions during 2022.

Across England, the most visited attractions were the free Natural History Museum, and the Tower of London, which is approximately £15 to enter.

The data follows a separate report from the Association of Leading Visitor Attractions (ALVA), published earlier this year, which named the Natural History Museum the most visited UK museum in 2022.

By region England’s top attractions mirrored those of London, while elsewhere in the country World Museum Liverpool, Beamish, and the National Railway Museum took a top spot.

The data is published as part of the ‘Visitor Attraction Trends in England 2022’ research from VisitBritain and VisitEngland. It includes data from the likes of country parks, farms, gardens, historic houses, museums, art galleries, and places of worship.

As part of its reporting, VisitEngland said that post-pandemic recovery for museums and art galleries had been much slower than the sector average up to the end of 2021, but caught up in 2022, with a 114% increase in visitor admissions.

It reports in contrast, that country parks had been the least affected by the pandemic and were the only category to report a decline in 2022, of -2%.

England's most popular attractions in 2022

Attraction 2022 Visitors
North West
Top Free World Museum Liverpool 669,684
Top Paid Windermere Lake Cruises 1,303,609
North East
Top Free BALTIC Centre for Contemporary Art 380,064
Top Paid Beamish, The Living Museum of the North 788,603
Yorkshire and the Humber
Top Free National Railway Museum 572,577
Top Paid Cannon Hall Farm 750,000
West Midlands
Top Free Midlands Arts Centre (The MAC) 804,236
Top Paid Attingham Park 537,876
East Midlands
Top Free Lincoln Castle (grounds) 662,608
Top Paid Chatsworth 596,229
East of England
Top Free Abbey Gardens (Bury St Edmunds) 1,362,874
Top Paid Adventure Island Southend 990,000
Top Free Natural History Museum 4,654,608
Top Paid Tower of London 2,019,868
South East
Top Free Brighton Pier 4,632,108
Top Paid RHS Garden Wisley 1,494,709
South West
Top Free Arnos Vale Cemetery Trust 546,132
Top Paid Stonehenge 977,316