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Creating a digital strategy: Welsh government’s new guide for museum

New  template is for all UK museums developing digital strategies, offering guidance on aligning digital goals with organisational objectives and staff wellbeing.

The Welsh Government has published a new digital strategy template for UK museums, designed to support staff, volunteers, and trustees to strategically approach their digital activities.

Initially for Welsh museums, the Digital Strategy Template can be used by museums alongside archives and libraries across the UK, the publication states.

The template offers a suggested structure for an organisation’s digital strategy, broken down into steps such as strategic goals, outlining digital tasks, determining resources, creating a plan, and data collection strategies.

A key focus of the template is the importance of aligning digital goals with overall organisational objectives.

It also emphasises considering the digital wellbeing of staff and volunteers when implementing new digital initiatives.

The guide offers advice on prioritising digital tasks and creating realistic action plans with short-term, medium-term, and long-term goals, as well as guidance on risk assessment and mitigation strategies for digital projects.

In its introduction it reads: “The current and future importance of digital to the development of the modern museum sector, and our ability to best serve our audiences, means it is vital that we approach how we employ digital tools and methods strategically. This will ensure that digital activities align with the overall vision and purpose of our organisations and can contribute to achieving our aims and objectives.”

The document can be downloaded from the Welsh Government website.