Dippy in Coventry at the Herbert Art Gallery and Museum (FiveSix Photography)
Income generation

Coventry museum’s new entry fee to ‘secure future’ amid rising costs

Image: 'Dippy' the dinosaur during its time at Herbert Art Gallery and Museum (FiveSix Photography)

The Herbert Art Gallery & Museum in Coventry will begin charging adult visitors from April, in a move aiming to sustain collections and exhibitions amid financial pressures.

Coventry’s Herbert Art Gallery & Museum has announced the introduction of am entry fee for some visitors from April.

The formerly free visitors attraction said the fee structure will “help secure the Herbert’s future”.

It said in an announcement: “Like many organisations, we’re facing rising costs, and this change will allow us to continue caring for our incredible collections and providing a great experience for visitors.

“We understand this is a big change, and it wasn’t a decision we made lightly. The new fee structure will offer great value, with options for single-day tickets or a cost-effective annual pass for unlimited return visits within our opening times.

The museum and gallery said the new source of income will allow it “to care for our collections, create world-class exhibitions, and ensure everyone can engage with art, culture, and history.”

While children up to 15 will continue to visit for free, the new fee structure sees a day pass for adults charged at £4.50, and concessions charged £3.

Locals who are part of Coventry’s ‘Go CV’ or ‘Go CV+’ membership scheme will get reduced or free entry.

An unlimited annual pass has also been introduced which is £9 for an adult or £5 for concessions.