The museum is currently seeking a partner to translate its internal branding into a new visual and ‘vocal’ identity.
The British Museum is working on a significant rebrand, as it progresses a project to ultimately reveal an entirely new visual identity.
The museum is in the middle of what it calls a “complete transformation”, and it has begun to review and re-imagine its brand and its visual and ‘vocal’ identity.
Its logo was last updated in 2012. The progress of the museum’s Masterplan currently sees an Architect team set to be selected for its Western Range redevelopment early this year. The museum recently announced a design team for its Visitor Welcome Programme.
The museum is already working with an agency to conduct a brand audit, which will conclude with a new brand strategy.
A newly released tender sees the museum seek a partner to translate the new branding “into a coherent and compelling visual and vocal identity.”
“This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally” the museum writes in the tender.
A consultant is being sought who can take the newly developed brand and make it “flexible and adaptable, so it can be effortlessly used across multiple platforms – for example, a coffee cup, branded merchandise, out of home exhibition poster, event invitation, Members magazine, staff uniform, research presentation, or on our website, social and other digital platforms.”
