Appointments

British Motor Museum appoints new CEO

Image: Peter Armstrong (Mystic Seaport Museum)

New leader joins from US museum following predecessor’s retirement. 

The British Motor Museum in Warwickshire has appointed a new CEO, who is returning to his home country to take up the role. 

Peter Armstrong will become chief operating officer from September. The moves comes following the retirement of the museum’s former CEO Jeff Coope, who retired in March after 23 years at the museum. 

Originally from the UK, Armstrong has been living and working in the USA for the last ten years.

He joins the museum from the Mystic Seaport Museum in Connecticut, USA, where he worked as president and CEO for the last 5 years. 

Previously he served as senior director of museum operation and education at the Jamestown-Yorktown Foundation and as creative development and commercial director of the Royal Armouries. 

 

British Motor Museum’s Collection Centre (British Motor Museum)

Armstrong said: “Returning to the UK to lead a Museum that tells such an important British story, and houses such a spectacular collection, is a true honour.

Joel Kordan, Chair of the Board of Trustees said Armstrong “brings with him a wealth of experience in the Museums and Heritage sector and greatly impressed the selection committee with his ideas and strong desire to preserve all that is good at the Trust whilst, at the same time, moving things on to the next level”.