Altair Media is a multi-award-winning independent media agency helping museums, galleries and heritage organisations find new audiences, grow income and give people reasons to return.
We are proud to support the sector as Headline Sponsor of the Museums + Heritage Awards.
We work with organisations including the Royal Academy of Arts, Shakespeare’s Globe, National Portrait Gallery and the Fitzwilliam Museum. Our experience covers exhibitions, performances, memberships, education, retail and digital experiences, bringing an understanding of the ways people discover, visit and support cultural organisations.
Our work combines audience insight with media strategy, planning and buying. We get close to your organisation: its programme, its ambitions, the people it already reaches and those it could reach next. That understanding shapes where we recommend investing and how we judge whether the work is making a difference.
We find audiences that conventional approaches overlook. We look beyond the familiar visitor profile to understand who else might connect with what you offer, and what would persuade them to visit. This helps organisations broaden their appeal while continuing to value the audiences who already know them.
We help teams think across their entire programme. An exhibition campaign has an immediate job to do, but it can also build a relationship that leads to another visit or a membership. We bring these opportunities into the planning conversation, so individual campaigns contribute to the organisation’s wider ambitions.
Our clients describe the difference this makes. Shakespeare’s Globe credits us with challenging its thinking and changing how it works. The Royal Academy values our understanding of the nuances between exhibitions and audiences, and our contribution to more joined-up planning.
You work with an experienced team who explain their recommendations and stay involved as the work develops. We provide independent advice and negotiate highly competitive media rates to make your budget go further. We measure progress against what matters to your organisation, from visits and memberships to income and broader audience participation, helping you understand what’s working and where to invest next.
If you want to reach new audiences or give more visitors a reason to return, we’d welcome a conversation.